The brand sells a lot of clubbing outfits and casual clothing, in addition to dresses and sexy shorts and tops. According to multiple customer reviews and surveys, I found out that most of the brand’s products run smaller for their sizes. The sizing of the brand is very inconsistent. Now let’s move on to the main issue, i.e., sizing. If you haven’t yet figured it out, this means that Fashion Nova is a fast fashion brand and is highly detrimental to the environment.
This puts a huge question mark on the brand’s ethical values and sustainability practices. Secondly, to meet the high demand, the brand constantly updates its inventory. This makes me wonder if all the celebrities it boosts wearing its designs are actually wearing them or if the brand just uses those pictures to sell its copied designs. The main reason for the brand’s cheap price tags is that most of its designs are replicas of the original on-trend designs.Īs soon as a new trend hits the market through a celebrity or a fashion show, the brand quickly catches up and starts selling its imitation at a much lower price. Soon after, the brand expanded to 4 more locations across California. Women couldn’t get enough of it as the brand made them feel like celebrities without putting a toll on their pockets. That’s what inspired him to come up with his own label for women that specializes in sensual clubbing attire at affordable prices.Īfter opening its first physical store in 2006, the brand became an instant hit due to its unique and suggestive designs at affordable rates.
Fashion Nova was the idea of Richard Saghian.īefore building this brand, he used to work in the same industry for his father’s boutique. Before I move on to the sizing details, let me give you a brief overview of the brand.
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